In starting up a fresh Australian small business, the last thing you want to think about is what if it doesn't work out? The reality is that about one-fifth of small business start-ups in this country don't make the first year; and only about one third manage to survive ten years or more. That's all rather frightening...
So what are some of the key reasons for these rather depressing statistics?
Starting up for the wrong reasons: maybe a knee jerk reaction as a result of frustrations through working for a boss for umpteen years. Often the thoughts of a better work-life balance including more time with the family take precedence over the sheer hard work, dogged passion and resilience in the face of adversity that are absolute musts when setting up your 'own show'.
Insufficient Planning: a good workable business plan needs to be carefully thought out and realistic. In fact you must almost let it rule your life (well, within reason!). After all it will be based on all sorts of assumptions which will always be subject to the winds of change such as a volatile economic environment, your competitors and customer behaviours.
Weak use of technology: make no mistake, business success these days is dependent on having a good website, effective SEO and online marketing including a strong presence on social media. This way you can instantly highlight your professionalism, effectively promote your products and services whilst explaining points of difference over your competition alongside other 'reasons to buy'.
There are several websites on this subject which will be of great value to anyone thinking about starting a small business. However, at the other end of the scale, BLA exists to help struggling small businesses which may have fallen victim to one or more of the above situations. Other factors may have come into play like insufficient capital, overzealous expansion, ineffective financial control or risk mitigation. Whatever the case, our job is to work with struggling small business owners by helping them through the 'dark times' and its negative consequences, whatever the ultimate solution might be.
By Ted Beecher