Finding Our True North

Anybody who's succeeded in the sport of orienteering, or pursuits like flying, sailing and other activities which involve navigating skills, will know the importance of maintaining a watchful eye on True North. Just to get technical for a second, True North (also called geodetic north) is the direction along our Earth's surface towards the geographic North Pole or True North Pole. Because it differs from Magnetic North, which is the direction a compass points toward the Magnetic North Pole, the navigator has to plot his or her course in order to make the necessary adjustments for that difference.

In running a small business, we must keep a keen eye on our True North. This means, figuratively speaking of course, we are standing up there on the bridge with the ocean all around us, having to constantly navigate the changes, conditions and environmental factors that impact on our plans and budgets etc. Of course, it's all a test of our leadership role and, as such, worthy of occasionally taking time out to ask ourselves a few pertinent questions, such as:

  • What's keeping us awake at night?

  • How do we want to be remembered (sorry if that sounds a bit morbid!)?

  • Who inspires us?

  • What is the one word that describes us?

'C'mon!', we hear you say. 'Isn't this all a bunch of airy fairy stuff that is so far removed from the nuts and bolts of my business. Wouldn't we all be better off if it's left in the domain one of those highly paid psychologists?'

Not so! These are just some examples of the kind of questions posed by Harvard Professor, Bill George, who emphasises the importance of finding True North in many of his postings and books. Have a peruse of his full list of questions in the link, noting that most are of a personal nature and a timely reminder of the synergy between our business world and private life. ............And perhaps a reinforcement that, since starting at 8 years or so ago, BLA's catchcry remains, Business is Personal and a key consideration when seeking our True North.

Ted Beecher
BLA Director